Limbaugh: While Republicans Lose, "The Consultants Are Getting Rich"
RUSH LIMBAUGH: They cannot understand how this continues to happen while Republicans continue to lose, and while it all goes on, the consultants are getting rich to the tune of hundreds of millions of dollars. One of the ways it works is that the consultant gets the advertising commission. Every dollar spent on advertising there's a 15% sales commission on it, the advertising agency gets. In this case the consultant is the agency. So if the consultant decides, you know, we're gonna spend a hundred million dollars on advertising, he's writing a check to himself for $15 million. It doesn't matter whether the candidate wins or loses, and it doesn't matter whether the ads are any good. (via MP)




